VIAJERRO means traveler. In a small city like ours, San Carlos City is thriving with talents yet there is a need to explore in order to grow. It is through the mind and photography of Eric Cabales that VIAJERRO can travel not physically but through imagination. Viajerro's ad campaigns and editorials are based on dreaming of traveling around the globe without leaving the city or the country; our editorials move from different taste buds of unconventional themes and experience. 

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We prefer art to commercialism yet we need to be a part of the business world in order to gain profit for our partners in creating VIAJERRO as a brand.